port taranaki

With over 300+ employees, Port Taranaki takes looking after their their people seriously.

They wanted to update the branding surrounding their four values; Integrity guides us, our people come first, we collaborate to succeed and We embrace the future. The overall concept revolves around looking through a telescope (a hark back to old shipping times) and also looking at things through different lenses. This coupled with organic curved wave graphics and a new colour system - they soft launched this throughout their buildings, print and digital collaterals for a more cohesive and fresh brand.