npdc rubbish & recycling

This campaign centered around the addition of a food scraps bin to the region of Taranaki. The local council wanted something friendly, approachable and easy to consume for the residents of the region.

The rubbish & recycling family was born, illustrated with friendly characteristics. From here collateral was designed around the new rubbish systems, providing information on when the changes were going to happen and what this looks like to each household. Print collaterals were sent out to over 44,000 households, newspaper ads, billboards, and social media campaigns all met with positive feedback from residents.

The actual roll out of the new bin system consisted of reskin of all bin bins and and pick up trucks (rubbish, recycling and food scraps), an app, a multipage booklet providing key information on what can and cant be recycled, as well as mass social media campaign to ensure all audiences were reached.