druce

Juliet Condon is a well renowned producer in New Zealand. Working on many of Aoteroa’s well loved shows, movies and documentaries - she wanted to expand beyond just her name.

Druce was created.

The rotation of ‘D’s expanded her brand beyond just one logo type - offering grunge, hand drawn, cut out, sharp and soft iterations. The rest of the logotype is a well structured serif, reflecting her drive for perfection in her work.

A sharp neon green and pink offer a vibrant contrast to the black and white of the Druce brand, while the rounded and friendly circles can be used as framing devices.